New York, NY
In the news Jet Blue will be offering free Wi-Fi and streaming Amazon Prime in-flight movies and television shows. The Jet Blue/Amazon partnership is calling this new aerospace technology, Fly-Fi.
As part of the Amazon and Jet Blue promotional campaign, in typical Amazon-style, they have designed and built a huge Amazon big box to roll out the idea while inviting passengers to test drive the new concept.
The giant Amazon shipping box is really getting the attention and at first sight even a layperson might ask, “How did they build such a monstrosity without any visible structure?”
When designing the display the forward-thinking Seattle-based design team had particular challenges with building an insulated modular structure ten feet tall that would appear as if it were built of cardboard, but have structural integrity while remaining lightweight and portable.
It’s no surprise that the search for solving the problems associated with weight and strength in building materials that they would find their solution in Sing Core, like other high-end architects and designers.
The design included a ten foot tall structure with no visible posts and beams to allow passengers to watch streaming media in this temporary movie theater to be located inside Terminal 5 at New York City’s JFK airport.
The design also included a separate area for children to sample original Amazon programming and to have hands-on interaction with Kindle devices designed for the younger audience.
The temporary theater is based on Sing Core Trade Show Displays in combination with their patented T-Slot Panel to accomplish the feat of creating a pop up insulated entertainment environment inside the busy airport with 10 foot tall walls that are only one-and-a-half inches thick without any additional framing. The results are simply staggering.
Stop by Amazon’s Box Theater at the John F. Kennedy International Airport to see what all the excitement is about.
Fast & Easy Assembly
The fascination with Sing Core’s display solutions is not simply the lightweight (weighing-in at a fraction of the weight of other traditional building materials) or high strength (660 PSI; stronger than steel pound-for-pound) but the speed of assembly and disassembly of a portable structure. The modular components rely of quick, high precision connection methods that will not fail when in use, or be subject to damage when being reused time and time again.
Images courtesy Amazon